Online Communities

For this project, I researched how fandoms connect and grow in virtual spaces. I made several different drawings and prints to illustrate how virtual spaces transform users socially and culturally, connecting people from around the world to each other. I specifically focused on the group BTS and their fandom, ARMY.

Research:

The Kpop group, BTS, and their fandom ARMY created a strong global community that broke down cultural, economical, and geographical barriers that previously stopped foreign artists from having the same success in the West as American artists.

In BTS, Art Revolution: BTS Meets Deleuze, Dr. Jiyoung Lee uses French philosopher, Gilles Deleuze, and French psychoanalyst, Felix Guitarri's theory of the rhizome to explain the how BTS became the biggest band in the world.

She addresses the group and their fandom as an example of a "rhizomatic revolution", a movement that spread like grassroots, below the surface without "a singular center of power, such as mass capital or its affiliated media power."(Lee, 76). A rhizomatic system is one that is constantly changing.

Throughout the years, their fandom grew and developed an emotional bond with the group, as they consistently engaged with the content they released and shared it with others outside the fandom.

By communicating with the fans frequently through blog posts and social media, the fans developed a parasocial relationship with the group, where their support and encouragement to the members was reciprocated back to them.

In my prints, I use flower petals shapes to show that the actions of BTS and ARMY are reciprocated to each other. The parasocial relationship between BTS and ARMY is maintained by their willingness to be vulnerable and open with their fans.